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International Business Development

Business development can be viewed as a 3D interconnected matrix involving hundreds of different activities of which the principal building blocks are Strategy, Sales, Marketing, Communication, and Management, usually in an international context.

Over the past 2 decades, I have devised 2 methodologies to help me develop and implement business plans, regardless of the product or service, in any market, and for any company size, be it for Startups, Scale-ups, SMEs or Business Units of multinationals.

They are called 21P and SMarCoM.

Our Services
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Integrated Business development

The building blocks


  • Understand where you are.​

  • Know where the others stand.

  • Create a vision of where you want to be in 3 to 5 years.​

  • Draw the path to get there.

  • Set out the milestones.​

  • What resources are necessary.

  • Think out of the box.

  • Use a classic SWOT analysis


  • Understand the dynamics of your "Market". 

  • That of your specific products and services.

  • That of your target markets.

  • Create and implement integrated omnichannel marketing plans that feed your business growth goals and objectives.


  • Build and manage the appropriate sales and distribution networks depending on your goals, your budget, your product, or service and your competition.

  • Market by market, country by country, region by region, direct or indirect


  • Awareness of your brand, products or services, and your company need to reach your target customers in the most appropriate way.

  • Digitally or offline, in whatever form, what you say needs to be of the right quality and consistent.  


  • Teams can be multi-national, multi-lingual, multi-cultural, cross-functional, matrix, agile, decentralised or any combination of these.

  • Whichever, your team is most probably your greatest asset.

  • Recruit well and keep them.


I can help you with:

  • Commercial Due Diligence

  • Creation of Business Plans

  • Audits of Business Plans

  • Interim Key job needs

  • Individual coaching

  • Individualised training

  • Step in crisis management

  • Launch of a new product

  • New market developments

... and much more.


“He established excellent and trustworthy ‘Guanxi’ with our Chinese business partners & KOLs.

The business model that we established together is a great success”.


Wei Zhu

Managing Director

Tianyi Consulting


How can my 21Ps help you?

"A recipe has no soul. You, as the cook, must bring soul to the recipe." - Thomas Keller

In business, it is similar. It's not because you have the best recipe and the best ingredients, that your dish will be a success.


A chef makes the difference in knowing what to do, how to do it, when to do it, with whom to do it, and how to react quickly and efficiently in case of a deviation from the expected outcome. Because he's done it before.

There is no substitute for experience.

Knowledge can be taught, transferred, transmitted.

Not experience.

In International Business Development, I have the recipe and the know-how, you have the ingredients.

How about we work together?

My Linkedin profile.

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