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Business Strategy

The definition of the Business Strategy is the foundation of a company.

It defines the vision of what is hoped and expected, the ultimate goals, the main paths to reach them, as well as the major milestones along the way. 

Depending on the product, service, market environment and resources, both human and financial, the Business strategy can vary greatly.

Whether it's an innovative product or service, patented or not, often unknown to your future customer where first-mover advantage may be essential, or an improved me-too product or service, with already well-established suppliers, the Business Strategy will not be the same.



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In addition to in-depth product and market knowledge, vision and creativeness are equally essential ingredients. Thinking "out of the box" helps to push the boundaries of what is the norm.  

A Business Strategy is a general guiding overview which integrates such components as:

  • Technology deployment

  • Sales development plans

  • Customer awareness 

  • SWOT analysis

  • Market knowledge

  • Competitor analysis

  • Product positioning

  • Pricing

  • Logistics

  • Break-even and profit forecasts

Whether to create or to validate a Business Strategy, it is often best to have someone with experience yet no emotional involvement to help build an ambitious yet realistic plan.

"If you don't know where you are going,

you'll end up someplace else"

Yogi Berra

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